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Experience


I have held Head of UX roles in some of the UK's most innovative digital and integrated agencies. Ten years of agency experience has given me an innate understanding of what motivates consumers – what makes someone connect with a brand. I have delivered iconic digital experiences for some of the world’s biggest brands, including Porsche, The Beatles and Foot Locker's award-winning Sneakerpedia.


Key Skills


  • Leading the design of world-class multichannel experiences.
  • Managing, guiding and developing talented UX teams.
  • Developing UX strategy that delivers on business objectives.
  • Developing insight through user research, analytics and testing.
  • Championing design integrity, creativity and innovation.
  • Lean UX and agile.


Speaker Events


Framer London
Deliveroo, 25 Apr 2019

Framer London
The App Business, 27 Feb 2018

Product Design Meetup
Farfetch, 17 Aug 2017
Sketch & Framer Meetup
Farfetch, 27 Apr 2017

Framer London
Elsewhen, 12 Jan 2017

Framer London
ustwo, 14 Sep 2016


Articles


Mastering Scrolling in Framer X
Framer.com Blog, May 23, 2019

It’s Particle Time! How To Use A Physics Engine With Framer
Framer.com Blog, Apr 6, 2017


Honours & Awards


‘Suzy Snooze’, Winner – Consumer Product, Core77 Design Awards 2017
‘Sneakerpedia’, Cyber Lions (Gold), Cannes Lions 2011
Bloomberg New Contemporaries, 2005







I am a great believer in the power of design thinking to make technology human – what can be achieved through a resolute focus on users’ needs.



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